The Role of Social Media in Managing Customer Relationships Essay

The Role of Social Media in Managing Customer Relationships - Essay Example The varied functional purpose of the organizations include domains like sales, marketing, training professional development, performance management and Human Resource (HR) Development (Cheng Shen, et al., 2010). The major focus should be on effective and timely implementation of the CRM techniques along with its integration with other software programs. The implementation of CRM techniques would require too much installation of procedures which is a time consuming process and also expensive. The overall implementation of CRM application and tools would have high costs associated with it and may not be suitable with the technological environment of the company. The varied technologies have enabled the managers to understand the relevance of CRM, that directly affects and influences the marketing activities and which leads to an increase in the organizational outcome. This has also fostered the relationship between the marketing manager and the customers through collaborative forces of technologies and systems. 1.2.1 Business to Business & Business to Consumer Differences in CRM Conceptual Theory In business to business relationships the conceptual theory is regarded highly for maintaining relationships and then developing incentives accordingly. The conceptual theory can be applicable only to business to business relationships (Mink and Georgi, 2013). On the other hand it helps the corporate customers to develop incentives which would motivate the individual hobbyist to participate in users communities of social media. For consumers, there would be development of customer equity model, customer equity would include desperate measures of calculating the customer needs and requirements and then develop... This essay approves that people are generally prone to engagement in relationship and social marketing tools and the recent advancement in technology will help in maintenance of enhanced customer relationships. It is fair to presume, that the relationship between the different organizational members is quite different from the consumers sector. The methods of social media marketing are also very different and they take into account the planning and implementation of marketing into consideration. The consumer and industrial sector is greatly influenced by the CRM technology integration and the main reason being so would be the construction of organizational capabilities. This report makes a conclusion that relationship marketing is a strategy which is designed to foster customer loyalty, long term engagement and interaction. The development of varied CRM tools would focus more on customer retention and acquisition. These strategies were designed to develop stronger connection with customers by providing them with information related to organizational growth and development. The author of the study has revealed the benefits and non benefits associated with the CRM strategy and its implementation. The variable factors affecting the social media marketing have to be kept into consideration, while developing effective marketing strategies for the betterment of the organizational development systems. Social networking websites are very powerful tools that can be useful as well as harmful to an individual and business enterprise. It has benefitted the common people by providing jobs to millions of people. The usage of social networking websites should be d one cautiously and judiciously.

Why the Gender Wage Gap Persists in Australia Term Paper

Why the Gender Wage Gap Persists in Australia - Term Paper Example In other words, gender wage gap is a phenomenon in which females get lower salaries compared to their male counterparts in similar professions in the same organization. It is seen across the world and no country seems to be free from it. Even in advanced countries like Australia, America and Great Britain, gender wage gap is a fact rather than a myth. Gender wage gap is severe in Australia despite the fact that Australia succeeded recently in appointing its first woman prime minister. The gender pay gap is experienced at every level in the workplace in Australia, the land of the great Fair Go. In 2010, on average, women lag some 17 per cent behind in pay for equal work or work of same value and in some sectors, like finance and insurance this gender pay gap expands to a ripping 32 per cent. It is regularly reported that the top 200 companies listed on the Australian Stock Exchange pay their female Chief Financial and Chief Operating Officers on average 50 per cent less than their mal e equivalents (Dr. Stone, 2010). In Australia, any effort made to â€Å"decrease the gender wage gap would be significantly associated with an increase in women’s hours of work† (Vidyattama et al, 2009, p.13). In other words, organizations force the women employees to work more hours if they demand for more wages. Many of the Australian organizations are of the view that the productivity of men and women are different and therefore it is difficult for the women to deliver same results if they work same hours as that of men. There are many reasons cited for the widespread gender wage gap in Australia. However, gender factor and industry segregation are two of the major reasons for the gender wage gap in Australia. Gender factor as a reason for the persistence of gender wage gap in Australia An artifact of economic, industrial relations, social and cultural factors, combined with the biological and psychological attributes of all involved in decisions before and in the w orkplace. As much as action is taken in the legal and political arena to create equality, the players in the industrial relations system, consciously or not, both male and female, say that they have helped to (re)construct the gender wage gap (Christine, Ph.D, 2006). According to a report released by National Centre of Social Economic Modeling (NATSEM) in 2010, the gender factor accounted for 60 per cent of the wage gap between men and women (Australia's gender wage gap 'costs $93b', 2010). As in the case of other countries, one of the major reasons for gender wage gap in Australia is the wrong perceptions about the less productivity or fewer abilities of women employees compared to male employees. Biologically, it is believed or assumed that men are stronger both physically and mentally than women. There are many cases in which women succeeded in showing equal or more mental abilities than men. However, the general perception about women abilities in excelling in critical positions is very weak. That is why Australia forced to wait till recent times to have its first woman prime minister. It should be noted that countries like Israel, India, Pakistan and Sri Lanka had women prime ministers in the twentieth century. But Australia forced to wait till twenty first century to have its first woman prime minister because of the wrong perceptions of the Australian public about the capabilities of women. It should be noted that India has a woman president at present for the first time in its history. Moreover, Germany also has a woman chancellor at present. In short, other countries pushed Australia far behind in recognizing the abilities of women. It should be noted that even women CEO’s in Australia are not ready to pay equal salaries to men